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The vanguard of marketing, sales and advertising is online. Learn the most effective web marketing tactics and strategy through the Internet Marketing concentration of Benedictine's online Master of Business Administration (MBA). This concentration delivers continually updated instruction designed to develop your proficiency with real-world marketing tools.
Benedictine University has partnered with Internet marketing experts at Market Motive to offer hands-on internet marketing training with how-to instruction to help you master the vital marketing tools you need to boost your business and define your career in today's marketing environment.
Crafted by industry leaders that include best-selling authors and keynote speakers at top events in the field, the Internet Marketing concentration is expertly designed to adapt as quickly as the web changes. Classes are updated as new online marketing strategies and tools emerge, and outdated tactics are phased out. The result is a real-time curriculum that powers your Internet marketing career right now.
Online MBA students adding the Internet marketing concentration to their degree program select three of the following courses.
Internet Marketing Concentration Courses
MBA 595 Social Media Marketing
Learn to design, implement, and evaluate an effective social media strategy that integrates blogs, video, photos, social networks and search optimized press releases.
MBA 594 Search Engine Optimization
Study the fundamentals and best practices of SEO, including keyword research and analysis, link-building, link-baiting, and copywriting.
MBA 593 Web Analytics
Learn the basic framework of web analysis, gain proficiency at testing, and leverage analytics insight into useful surveys, experiments and assessments such as A/B splits and multivariate testing.
MBA 596 - Online Advertising / Paid Search
Develop proficiency in the art and science of pay-per-click (PPC) advertising, including Google AdWords, effective PPC landing pages, and how to launch your own campaign.
MBA 592 Conversion Optimization
Successfully convert visitors to customers by studying customer personas, optimization techniques, and methods for establishing credibility with your users.