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"You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere."
Today's marketing environment is incredibly competitive: consumers are more sophisticated than ever, the marketplace is saturated with products, and marketing messages bombard us at every turn. Today's businesses require marketing experts with the savvy to succeed in the face of this reality.
The Marketing concentration of Benedictine University's online MBA will give you the tools to develop an effective, comprehensive marketing strategy for each stage of a product or service's life cycle. You'll gain knowledge in the most recent changes in consumer behavior studies, the impact and application of technology in market research and strategies and the importance of acquiring a global perspective in all aspects of marketing. With this training, you'll be positioned to lead your company or organization to a greater presence and profitability in the marketplace.
The Online Marketing MBA Curriculum: Concentrations in Key Components
The Marketing concentration requires three concentration-specific courses along with your foundation and managerial coursework for a total of 64 credit-hours:
Why Choose Benedictine's Online MBA in Marketing?
By earning your MBA in Marketing online at Benedictine, you can take advantage of all the benefits offered by a top-tier university:
Want to learn more about the Marketing concentration? Request more information today or call (866) 295-3104 today to speak to an Admissions Advisor.