Online MBA in Marketing

"You can have brilliant ideas, but if you cannot get them across, your ideas will not get you anywhere."
—Lee Iacocca

Today's marketing environment is incredibly competitive: consumers are more sophisticated than ever, the marketplace is saturated with products, and marketing messages bombard us at every turn. Today's businesses require marketing experts with the savvy to succeed in the face of this reality.

The Marketing concentration of Benedictine University's online MBA will give you the tools to develop an effective, comprehensive marketing strategy for each stage of a product or service's life cycle. You'll gain knowledge in the most recent changes in consumer behavior studies, the impact and application of technology in market research and strategies and the importance of acquiring a global perspective in all aspects of marketing. With this training, you'll be positioned to lead your company or organization to a greater presence and profitability in the marketplace.

The Online Marketing MBA Curriculum: Concentrations in Key Components

The Marketing concentration requires three concentration-specific courses along with your foundation and managerial coursework for a total of 64 credit-hours:

  • MBA 666 Consumer Behavior: Consumers are increasingly sophisticated and knowledgeable about making purchase decisions. In this course, you will explore the contexts and varied influences that affect individual purchase and consumption behavior, drawing on current theory in psychology, sociology and anthropology to provide a comprehensive understanding of what drives and motivates consumers in today's marketplace.
  • MBA 676 Marketing Strategies in the Digital Age: This class focuses on the impact of technology on marketing strategies that companies use to compete in the online realm. You will also learn about new technologies arising in the marketplace and explore how they could evolve in the future.
  • MBA 686 International Marketing: In this course, you will investigate the application of marketing principles and concepts across national borders by examining several key variables of the international environment, such as competition, politics, laws and consumer behavior.

Why Choose Benedictine's Online MBA in Marketing?

By earning your MBA in Marketing online at Benedictine, you can take advantage of all the benefits offered by a top-tier university:

  • Small class sizes and personal attention from instructors and advisors
  • The same respected degree as MBA students on Benedictine's campus
  • Classes are fully online so you can schedule your coursework according to your personal and professional commitments

Want to learn more about the Marketing concentration? Request more information today or call (866) 295-3104 today to speak to an Admissions Advisor.