Online Internet Marketing Certificate Faculty

Avinash Kaushik

Faculty, Web Analytics

Avinash Kaushik is the author of the newly published book Web Analytics 2.0 and best-selling book Web Analytics: An Hour A Day. He is also the Analytics Evangelist for Google and the co-founder of Market Motive, Inc.

As a thought leader Avinash puts a common sense framework around the often frenetic world of web analytics, and combines that framework with the philosophy that investing in talented analysts is the key to long-term success. He is a staunch advocate of listening to the consumer, and is committed to helping organizations unlock the value of web data.
Avinash works with some of the largest companies in the world to help them evolve their online marketing strategies to become data-driven and customer-centric organizations. He recently received the 2009 Statistical Advocate of the Year award from the American Statistical Association.

He is also a frequent speaker at industry conferences in the U.S. and Europe, such as Ad-Tech, Monaco Media Forum, iCitizen, and JMP Innovators' Summit, as well as at major universities, such as Stanford University, UC Berkeley, University of Virginia, and University of Utah.

Todd Malicoat

Faculty, SEO

With Todd, think "new". While many SEO consultants restate the same basic principles, Todd of Stuntdubl has an uncanny ability to come up with timely strategies and new angles on the complex realm of SEO, link building, link baiting and search engine marketing. With Todd, you learn the basics, and a whole lot more.

It's a rare treat to catch Todd (aka stuntdubl) in a speaking engagement, but Market Motive members are privileged to Q&A and training with Todd.

Bryan Eisenberg

Faculty, Conversion

Bryan Eisenberg is the co-author of the Wall Street Journal, Business Week, USA Today and New York Times bestselling books "Call to Action", "Waiting For Your Cat to Bark?" and "Always Be Testing".

Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association.

Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies (ie. Bazaarvoice, iPerceptions, UserTesting.com, ClickEquations, etc.) and is on the board of trustees of the Direct Marketing Education Foundation.

Jennifer Evans Cario

Faculty, Social Media Marketing

Jennifer Evans Cario (formerly Laycock) is President of SugarSpun Marketing, and as a social media strategist has made a career out of finding unique and creative ways to connect with consumers without spending a fortune in marketing dollars. Jennifer is known for using real language and a common sense approach that delivers solid results while still allowing her clients to fully understand and participate in the process.

Jennifer also spent six years as Editor-in-Chief of Search Engine Guide, a popular industry site focused on educating small businesses about the various aspects of online marketing, and is editor of Small Business Answers.
Jennifer is a highly requested speaker and trainer and founded the popular Small Business Marketing Unleashed conferences. She is the author of two books, including the "Small Business Guide to Search Engine Marketing" and "Zero Dollars, a Little Talent and 30 Days".

Brad Geddes

Faculty, PPC & Paid Search

Brad Geddes is the author of the well-respected book Advanced Google Adwords, and founder of CertifiedKnowledge.org, an online source where the Paid Search community comes together for PPC training, tools, and advice.

Brad makes it his mission to share his expertise in Paid Search with online marketers so they can build successful online campaigns that generate business. That means he doesn't hold back, he shares every aspect of paid search and dissects the secrets of the industry. Brad frequently writes columns for Search Engine Land, co-moderates the AdWords forum on Webmaster World, and has spoken at more than 35 conferences.

Through his experiences, training, writing, and speaking, Brad has demystified the world of Paid Search. Take advantage of Brad's expertise as you go behind the scenes in order to master the systems and strategies of Paid Search.

John Marshall - CTO, Founder

Faculty, Web Analytics & Conversion

John Marshall, web analytics pioneer, inventor of the overlay view, and successful founder of ClickTracks, is now a Market Motive founder and the company CTO.

John's innovation in funnel analysis and multivariate testing is only a small part of the wisdom he shares to help you improve conversion on your site.

John is a frequently-requested speaker on topics including web analysis, conversion optimization, funnel analysis and decision support systems.